Google Ads Bid Management
Google Ads Bidding Strategy, Managed by AI One Chat. Every Campaign.
You already know your ROAS target. You just shouldn't have to navigate six Google Ads menus to apply it. Tell Allable what you want — Target CPA, Target ROAS, Maximize Conversions — and the AI sets the correct strategy across every campaign in one message.
Hello! 👋
I'm your AllAble assistant. Fill in the highlighted fields below and hit send — I'll take it from there.
- 14
- entity types synced in real time
- All 6
- campaign types supported
- 1 message
- to update bids across all campaigns
- Portfolio
- bidding strategies supported
Configuring bidding in Google Ads means navigating strategy types, campaign-level overrides, and portfolio settings across every campaign, one at a time.
WordStream and Optmyzr add automation rules, but they are still form-based: you set the rules, they run them. There is no tool that lets you describe what you want and applies it across your entire account in one step.
HOW IT WORKS
Bidding, Configured Through Chat
Set Your ROAS or CPA Target
Tell Allable your performance goal in plain English — "Set Target ROAS to 400% for Shopping" — and the AI applies the correct bidding strategy type across every selected campaign. No dropdown menus, no strategy type taxonomy to learn. Your goal becomes your configuration.
Portfolio Bidding Across Campaigns
Allable supports shared portfolio bidding strategies, where a single strategy is applied and optimized across multiple campaigns simultaneously. Useful for Shopping, Search, and Performance Max campaigns that share the same performance goal. Configure portfolio strategies through chat the same way you would a single campaign.
Bid Adjustments by Device, Geo, Audience
Adjust bids for mobile devices, specific locations, or audience segments through a single chat command. The AI reads your current campaign settings and applies the adjustment without overwriting your base strategy. Device, geo, ad schedule, and audience bid modifiers are all supported.
Always-On Bidding Context
Allable mirrors your bidding strategies as a live entity type — 14 entity types synced in real time. Ask "What is my current bidding strategy for Brand campaigns?" and get an accurate answer without opening Google Ads. Your bidding data is always current, always in context.
HOW IT WORKS
One Chat Message. Every Campaign Bidding Updated.
Allable reads your account state, maps your intent to the correct strategy configuration, and writes the update across all matching campaigns in a single step. No campaign-by-campaign navigation. No repeated form submissions.
- Supports all Smart Bidding types: Target CPA, Target ROAS, Maximize Conversions, and Maximize Conversion Value.
- Portfolio bidding strategies shared across campaigns are configured via chat in a single turn.
- Bid adjustments for device, geo, ad schedule, and audience are handled through natural language commands.
- Full write access to bidding settings uses the same API as the native Google Ads UI, with no rate-limited integrations.
- A confirmation card shows affected campaigns before any changes apply, so you stay in control.
WHO IT'S FOR
Built for Every Bidding Owner
In-House PPC Manager
You manage 20-plus campaigns across multiple campaign types and spend more time configuring bid strategies than analyzing performance. Allable lets you update bidding across your entire account in a single message, whether that is a Target ROAS switch, a CPA adjustment, or a strategy change. You spend your time on strategy; the AI handles the settings.
Marketing Agency (MCC)
Across five client accounts, bidding strategy updates used to mean logging into each account, campaign by campaign, with notes about what each client approved. Allable's MCC support lets you manage bidding across multiple accounts from one workspace, with shared portfolio strategies configured per client. Client reporting on bidding performance is a chat query, not a manual export.
SMB Owner
You are not sure whether to use Target CPA or Maximize Conversions, and frankly, you should not have to be. Tell Allable your goal ("I want more conversions under $30 each") and the AI selects and applies the right strategy. You do not need to learn Google Ads bidding taxonomy to make smart bidding decisions.
COMPARISON
Allable vs Google Ads UI vs WordStream vs Optmyzr
| Feature | Allable | Google Ads UI | WordStream | Optmyzr |
|---|---|---|---|---|
| Chat-based bid configuration | Included | Not included | Not included | Not included |
| Target ROAS / Target CPA setup | Included | Included | Included | Included |
| Maximize Conversions / Conv. Value | Included | Included | Read-only | Included |
| Portfolio bidding strategies | Included | Included | Limited | Included |
| Bid adjustments (device, geo, audience) | Included | Included | Rule-based | Included |
| Multi-campaign update in one action | Included | Not included | Bulk only | Bulk rules |
| All Smart Bidding types | Included | Included | Partial setup | Included |
| MCC / multi-account support | Included | Included | Enterprise plan | Included |
| Always-on bidding context (14 entities) | Included | Not included | Not included | Not included |
| No form-filling, no menus | Included | Not included | Not included | Not included |
| Bid simulator / what-if analysis | Not included | Built-in | Limited | Included |
| Change history for bid modifications | Chat history | Full log | Included | Included |
| Free trial available | Included | Free | Limited trial | Demo only |
| Pricing starts at | Free trial* | Free | $264/mo | $208/mo |
FAQ
Google Ads Bidding, Answered
What is the core benefit of Google Ads automated bidding?
Automated bidding lets Google's AI adjust your bids at every auction using real-time signals — device, location, time of day, user behavior — that manual bidding cannot process at that speed or scale. The core benefit is that the AI optimizes toward your goal continuously, not just when you log in. Allable adds a layer on top: instead of configuring automated bidding through Google Ads menus, you describe your goal in chat and the AI applies the right automated strategy across your account.
What bidding strategy types does Allable support?
Allable supports all Google Ads Smart Bidding strategy types: Target CPA, Target ROAS, Maximize Conversions, and Maximize Conversion Value. You can also configure standard strategies like Manual CPC and Enhanced CPC. All strategy types are applied through chat — you describe your goal and the AI selects or updates the correct strategy type.
Can Allable manage portfolio bidding strategies?
Yes. Allable supports shared portfolio bidding strategies, where a single bidding strategy is applied and optimized across multiple campaigns simultaneously. This is especially useful for Shopping and Search campaigns with the same performance objective. You can create, update, and assign portfolio strategies through a single chat command.
Does the AI change my bids without my approval?
No. Allable shows you a confirmation card listing the affected campaigns and the exact bidding changes before applying anything. You approve the action before it writes to your account. This applies to all bidding mutations: strategy switches, target updates, and bid adjustments.
Can I set bid adjustments for devices, locations, and audiences?
Yes. You can set bid adjustments for device types (mobile, desktop, tablet), geographic locations, audience segments, and ad schedules through chat. For example: "Increase mobile bids by 20% for all Search campaigns" or "Set a -30% bid adjustment for users outside the United States." The AI maps your instruction to the correct adjustment type and applies it.
Does Allable support bidding across multiple accounts (MCC)?
Yes. Allable supports MCC (manager account) connections, so you can manage bidding strategies across multiple client accounts from one workspace. This is particularly useful for agencies running multiple accounts with shared performance goals. Each account's bidding context is maintained separately with accurate real-time data.
Configure Every Bid From One Chat
Stop navigating Google Ads bidding menus. Tell Allable what return you want and it handles the rest.